Target is our go-to for just about everything. But when it comes to deciding what we love most about its endless offerings, it’s far from a toss-up: the beauty products, of course. Whether you’re making a weekly trip for errands or you’re a fan of perusing the website, it’s impossible to not be entranced by all of the new-new it drops every single day. Scrolling through page after page and creating a gigantic Target wish list is something we all deserve to do. Especially when fresh new launches fill the shelves.
Fall is right around the corner, which means it’s the perfect time to revamp your beauty routine with enriching formulas that’ll boost hydration and makeup shades that are little more vampy, festive, and moody. Ahead, check out the the 15 best Target launches in September to get you in the spirit.